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Sales Outsourcing in 2017 – 2 Points to Consider


Why Outsource Your Sales?


DSC_5353.jpgOutsourcing continues to transform the B2B and B2C landscapes. Increasingly CEOs and Sales Directors are considering outsourcing sales. Maybe not the full department but certain areas. You may want to outsource sales development or subscription renewal. Maybe you’re entering a new market where you need multilingual skills or you need an organisation with experience in a specific sector.

If you’re expanding and your product offering is growing, outsourcing sales can help you save time and reduce risk. Think of the expertise that you can immediately take advantage of. An experienced inside sales outsource provider can provide you with highly trained staff and industry benchmark performance metrics and measurement tools. You will be market ready in a fraction of the time it would take if you were to try and establish everything yourself.

You know you have a good product or service but you might be unsure about your messaging. A good outsource provider will be able to test your message and help you validate your buyer persona. Your call centre agent is the closest person to your customer and can provide you with invaluable customer insights.

Outsourcing can be your safest, most reliable and fastest route to market.


How to choose an Outsourcing Partner


There are several easy ways to check the credentials of a sales outsourcing provider. The most obvious is to look at their client list; reputable companies have strict due diligence procedures and will be thorough before they trust a third party with their brand and revenue streams.

If their client list includes companies in a similar industry to you who face the same challenges, then they could have your campaign up and running without too much difficulty or new ground to cover.

It’s important to look at the hiring process, training and agent appraisal procedures of the call centre - do they hire the right people and invest time in staff so the agents representing your business are continually developing and motivated.

How are their reporting procedures? Are the lines of communication open? It’s essential that you are fully aware of the metrics that are being measured and the criteria of measurement. What access do you have to data and how often do you get full reports or 1:1s with the COO.


An experienced sales outsourcing call centre will have all the above concerns in place. They will be able to advise you on sales best practice and will have the expertise to bring your campaign to market promptly and professionally.



Do you want to know how outsourcing can increase your profits and your market share? In this FREE GUIDE you'll learn how outsourcing

  • Saves you money
  • Reduces risk 
  • Can be your fastest route to market
  • Grows your business

Get Your Free Guide Here

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